If you are serious about increasing profitability in your business, you should create a sales funnel for your business. It is a path through which people who are interested in what your business has to offer will follow in order to convert into customers. A good sales funnel is a guarantee that you will make sales. On the other hand, a poor sales funnel wouldn’t convert visitors into customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern funnels aim to establish a connection between the sellers and the clients. In order for modern sales methods to work, there is need to create a sales page between the landing page and your online shop. The squeeze page acts as the first step of your funnel. Here, you may contact them over and over and they will end up buying your products for weeks, months, or even years down the road.
One of the most integral parts of a sales funnel on a website is creating an opt-in form that acts as a squeeze page. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. In order to attract more people, you need to promise something in return. For example, if you are selling cooking equipment, you can provide recipe booklets. You need to make sure that you are providing a freebie that is related to the kind of products you are selling.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. However, this can only happen if the initial gift is of high quality. Otherwise, you will end up losing all of them. Keep your emails relevant, short, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
In the funnel, your visitors don’t have to buy instantly. The only thing you need to know is how to provide them with relevant material that they will definitely love. Any future free products should be followed by complementary products available in your shop. This way, you will have a higher chance of selling to them.
When your clients fail to purchase on the first offer, there is no need to worry. They are there for a longer time and will definitely read your next mail. Ensure to include offers and price cuts to increase the chances of buying. Don’t forget to provide any after-sale service that they need in order to cement your relationship and win their loyalty.